- Good Guys Write
- (& Edit) Best
- by Ron Kenner
Editor, RKedit
www.rkedit.com
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- Ron Kenner, editor
of RKedit, is a former Metro staff writer for The Los
Angeles Times, was the Supervisor of Publications for a multinational
corporation, a newspaper editor and "deskman" (copy
editor)
and has authored,co-authored and edited a number of published
books and publications. He has edited internationally award-winning
Home Page and advertising campaign materials (editorial reports),
won press awards and recognition for his writing and editing,
and his own bylined feature articles have been published in newspapers
& magazines internationally. He has provided editing and
editorial consulting in the US and abroad for a wide range of
corporate, academic, technology, trade & popular consumer
works. He has been listed in Who's Who in America (Who's Who
in the West) since the Silver Anniversary addition in 1995. While
in graduate school at California State University, Los Angeles,
Ron was nominated by the Dean of Graduate Studies, English Literature,
as the Outstanding Postgraduate Student of the year.
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- The idea that "Good
guys write best" is not a pitch for a higher morality
in the content of one's writing. It's a call for more effective
writing by applying some practical "good guy" principles.
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- Simply put, good guys and gals produce quality writing or
editing with liberal doses of the good guy ingredients: humility,
generosity, conscientious energy, persistence, reliability, courtesy,
sympathy, empathy, honesty . . . . Whether it's some kind of
universal reality or not, being a good guy, or gal, seems a good
policy to follow. And here's the good part - drawing on one's
better self most anyone can become a better writer or editor.
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- Undoubtedly some "bad guys" write well, usually
by applying - in their writing, anyway - some "good guy"
principles, such as hard work. Admittedly some bad guys have
great talent, not all good guys write best, and many can't write
their way out of a paper bag. But then not all good guys put
their principles into their writing practice. Applying "good
guy" principles to writing and editing would seem essential.
Yet in books, magazines, seminars, classes, newsletters . . .
these practices typically gain little or no mention by author,
editor, publisher, writing teacher or critic alike. Really!
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- Aside from the curious and wondrous talents of certain creative
neurotics, womanizers, alcoholics, druggies, blue meanies, despicables
and the like - an extremely large percentage of whom burn out
early or, as likely, never get started - the clear application
of good guy principles no doubt significantly improves the quality
of one's writing and editing.
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- Thus the best writing or expression typically comes not from
the egocentric, the racist, the over-powering bully, the manipulator,
the trickster, the arrogant, the hot-shot or
the show off . . . . Nor does the best writing - despite age
old claims for neurosis, misery and alienation as essential artistic
ingredients - typically spring from the lone outsider or the
self-destructive misfit. Far more likely, the best writing comes
from those good guy writers and editors who simply are genuine,
reasonable, fair-minded, courteous and attentive, down-to-earth
and straight-forward, caring and honestly felt . . . . In short,
from those who are both easier to understand and far more credible
- those who, in the widest sense of human bondage, communicate
on the same wavelength where the other mortals hang
out.
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- Good guys, including experienced professionals, may have
genuine confidence yet don't readily perceive themselves as world
class talents in a league of their own. Hardly stuck on themselves
they are able to grow, learn from others, and ultimately have
much to say for themselves.
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- Good guys are more likely to give the manuscript another
read; or the book another draft. The good guy doesn't merely
waste time rereading his or her copy while immensely enjoying
one's own words of wisdom. Rather the good guy courteously gives
full attention and seriously ponders, edits, polishes, rewrites.
And if the work isn't up to par, the good guy doesn't feel right
about inflicting it upon a paying or busy reader. Nor does a
good guy editor feel right about inflicting less than polished
work upon the reader.
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- Most fine writers and editors are great readers. Hardly a
"know it all," the good guy pays full attention. Good
guys better identify with, better understand, and better connect
with the reader, too - not least because he or she genuinely
feels things. Just as an actor draws on inner resources, the
good guy draws on deeper resources to convey thoughts and emotions
with more genuine, credible impact.
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- Good guys are not only fully aware of one's own intended
communication but make a serious effort to relate to others in
a language and style others can understand. Good guys, typically
well aware of others, can readily put themselves into others'
shoes.
Significantly, all through the writing process the good guy retains
a more persistent sense of the actual reader even though, as
distinct from conversation, the reader isn't immediately present
to respond and signal likes and dislikes, understandings, confusions
. . . .
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- Undoubtedly the finest writing typically flows from those
with high sensitivity to others - especially the reader! Thus
not so egocentric as to focus only on what they're writing, good
guys don't easily lose sight of the reader. Good listeners are
better able to recognize - even while writing or editing - when
the reader is getting bored and needs more excitement . . . is
distracted and needs a sharper focus . . . is tapping one's toes
because it's taking too long to get to the point . . . . is offended
by insensitive writing.
Who knows better than the persistent, attentive listener when
the reader suddenly grows skeptical and the writing needs shoring
up . . . when the reader need not hear the same thing over and
over again . . . . doesn't catch on because the sentence is too
complex with too many pieces to juggle and grasp. . . when the
reader has waded through too much description . . . needs more
suspense or conflict . . . is getting lost and needs a signpost
. . . . or, not least, is truly getting "the goods"
and wants - not a selfish helping but a generous helping. Who
knows? - the good guy!
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- If the writing isn't honest, odds are it isn't credible,
no matter how long-winded. A less than solid bargain, it somehow
rings hollow. With good guys, one's word is good, the copy isn't
overblown hype, doesn't seek a bigger response than the story
warrants, and the reader need not put up his guard.
- Good guys, not without a touch of humility, rarely think
they know it all. If the writer focuses only on one's own writing,
fails to pay attention to the reader - especially while writing
- then there are no guidelines on how to proceed.
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- In writing, it's not conversing. When conversing, you notice
when someone becomes sleepy, grows impatient, turns defensive,
reveals more interest, laughs, cries, nods up or down or from
side to side. But in writing, too, you need not forsake such
clues. The good guy, intuitively aware of others, acts accordingly;
changes his or her tune and responds, as a good host would, to
the reader's signals.
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- Good guys (including the gals) are interested in other people,
in the world around them, in describing and passing on accurate,
meaningful information. Humble good guys don't think the process
of communication merely a matter of one's own creativity. Good
guys can be "creative" but they're also interested
in discovering what's really "out there." Humble good
guys don't think the process of communication merely a matter
of one's own creativity. Living in a wider world - not simply
one of his or her own making - the good guy, unlike the egotist,
the miserly, the selfish, draws from history, from life, from
the world around us.
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- Good guys don't worry much about fame and fortune. And, they
don't so much worry about people stealing their ideas as they
worry (as some have suggested) about having ideas worth stealing.
They worry about producing something of real value.
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- Admittedly, an Adolph Hitler can appeal to millions. Yet
Hitler's arrogant Third Reich lasted not a thousand years, as
planned, but was brought low in a dozen. To produce admirable,
lasting literature more likely requires the behavioral qualities
of the less arrogant good guy.
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- Does your writing or editing meet the good guy test? It's
not
enough
even if you recognize these qualities in yourself. Be the best
guy you can be, the best writer or editor you can be, and put
these principles into practice. There's a good guy's chance you'll
come up with some fine writing or editing. ron@rkedit.com
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